How to Boost Your Business Blog with Illustrator?

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Adobe Illustrator For Blogging?

Blogs are fantastic. They’re the ideal instrument for today’s marketers to add genuine value to a brand. You can address your dedicated followers on a regular basis through your blog, providing them with the latest industry news, offering your expertise, delivering how-tos and tutorials, and truly making your website and brand one of the most valuable resources in the industry (not to mention the SEO benefits).

However, there is a catch. You aren’t the only company in your industry that has discovered the wonders of blogging. No, as we’ve just mentioned, all of your competitors are also blogging like crazy. As a result, you should be asking yourself, “How can I make my blog better than anyone else’s?” What strategy will I use to blow my competitors’ blogs out of the water?

I understand what you’re thinking: blogging is all about the written word, whereas Illustrator isn’t. Great point, and you’re obviously quite bright for bringing it out. However, I believe I will have to correct you. Of course, the primary purpose of blogging is to provide written material to people over the internet. When it comes to marketing your blog on social media, though, aesthetic appeal is what will get readers to click. There’s no denying that social media has evolved into a visual medium. Unfortunately for the blogger, this means that no one will ever click through on a blog link unless it is accompanied by a fairly fantastic and captivating image.

Of course, the headline is important, but in this day and age, you actually need both. Furthermore, it is not enough to simply have written information when visitors visit your blog. Users, once again, require something visual. The featured image should be vibrant, relevant, and appealing, and the content should be broken up by a few more graphics as we scroll down.

Nothing is more off-putting than a blog that has nothing to offer other than a few hundred words of dense content. It appears uninteresting – and even if you’ve written the best blog post ever with the wittiest and most intriguing narrative the internet has ever seen, no one will give it a second glance if it appears dull. The presumption is that if the page seems drab, the remainder of the blog, website, and brand will most likely look drab as well. In the digital age, no one can afford to take such a risk. So, let’s have a look at how you can use Illustrator to rapidly boost the traffic to your business blog and keep it coming in thick and fast.

How To Use Illustrator To Supercharge Your Business Blog

  • Graphics for blog posts Starting to develop your own blog post visuals is perhaps the finest approach to make your blog stand out. To add a visual touch to their blog postings, many businesses rely on stock pictures. However, those who develop their own – and you can tell who does – leave a lasting effect on readers.

The reason for this is that they imply that the blogger is going above and beyond and that they are taking blogging seriously. This isn’t simply another content generator; it’s a place where innovative ideas are reinforced by original pictures. Adobe Illustrator makes creating bespoke graphics a breeze, and it also allows you to create templates, which will save you time in the long run. With a little practice, you’ll be able to create blog post images in Illustrator that scream “Click and share!!” to anybody who sees them.

  • Charts and graphs: You should be producing your own infographics if you really want to get visual. On social media, especially Pinterest, infographics are extremely popular. The reason for this is that they are a highly visual (and thus highly shareable) means of presenting data.
  • An excellent infographic is one that focuses a lot on data that is visually represented through graphs and other graphics. When we visualize the material in this way, it becomes more memorable, as does the entire rhetoric of the essay. That is to say, you can spend a lot of time creating blogs that communicate your point really clearly and persuasively. But, really, what is a better way to show that gorillas have more hair than chimps than to juxtaposition a quirky artwork of each on an infographic with some big stats in large letters over their hairy heads? (You will of course use your own example, but you get the idea.)
  • Share Buttons And A Custom Sidebar, Of course, buttons are an excellent way to make your blog more interactive. Of course, everyone uses them, but if you create your own, you may begin to differentiate your business and bring genuine intrigue to your brand. You can simply make colorful and intriguing category buttons for your blog or share buttons that are unlike anything else on the internet with Illustrator. And it’s actually quite simple.

For example, you can construct a circle using the ellipse tool, then draw some custom icons with the pen tool, then use the eye-drop tool to insert your brand’s colors, save them as transparent JPEGs, post them to your sidebar, and use links to turn these graphics into clickable buttons. Easy. If you enjoyed this blog, you’ll enjoy some of our prior articles. More wonderful reading can be found in ‘Adobe Illustrator For Beginners” and ‘Design A Logo In Illustrator.’ Alternatively, if you’re already familiar with the fundamentals, enroll in one of our Illustrator training courses to develop your skills. Here’s a complete list of what’s coming ahead.

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